e-commerce store – Concept – Identity – Product – Website – Graphics – Packaging – Brand Guidelines – Art direction – Social media –
Ralph Pink Patterns is a London based designer label that creates timeless yet modern sewing patterns for the new wave of young creatives, sewing hobbyists and fashion students who want to inject their own unique and fresh style onto their wardrobe.
I first conceived of the idea for an online marketplace for sewing patterns when working at a print design agency (or however you describe Tapestry). I knew that there was a market to supply trend led designs to young modern sewists, looking for something new and exciting.
I designed and built the website including all graphics, branding, packaging and print collateral across the entire company.
Over the 4 years, I produced over 100 digital sewing patterns and multipage instruction packs, and hand made a range of 50 garment samples, including all corsets, for three photoshoots.
The experience not only enabled me to hone my design skills, but also develop key business management skills as I directed all aspects across the company – from liaising with product testers, setting up focus groups, sourcing models, art-directing the shoots and retouching the images for the site.
I also set-up and managed all social media accounts including content, promotional material and advertising campaigns.