After creating the logo, brand narrative and packaging design for Optimum Lifestyle Fitness, I was then asked to design the website that captured the core values for this elite, luxury fitness brand.
SOLUTION –
I used strong monochrome imagery throughout as a primary vehicle to capture the high-end aesthetics of the company, whilst using a bold yet soothing blue to give the customer confidence and assurance in the brand. Optimum Lifestyle Fitness relies heavily on referral traffic and direct communication with its clients, therefore the ‘Contact’ and ‘Discount’ screens are strong elements within the theme. The use of parallax is paramount, allowing the client to get as much information as possible without having to navigate between multiple screens.